The human brain is the most powerful tool we possess, yet many of us operate on autopilot, unaware of how to optimize its potential. In the world of finance and corporate leadership, where split-second decisions and strategic thinking are critical, understanding how the brain functions can be a game-changer.
Neuroscience offers valuable insights into how we process information, manage stress, and enhance cognitive performance—insights that can transform the way we work and lead. By bridging the gap between neuroscience and professional development, we can unlock new levels of efficiency, adaptability, and success.
Here are six important facts to understand about your brain and how coaching works with it, not against it.
1. The brain is a connection machine
Every time we make a new connection, our brain releases neurotransmitters like dopamine and adrenaline, fueling motivation and action. However, when we struggle to form a connection—whether it’s solving a problem or making a decision—we experience mental gridlock. Coaching helps individuals break through these impasses by guiding them toward new insights and solutions.
2. No two brains are alike
Each person’s brain is uniquely wired, shaping how they think, perceive challenges, and set goals. While basic functions like driving a car use similar circuits, more complex thoughts—like motivation or problem-solving—are deeply personal. Coaching acknowledges these differences and helps individuals navigate their own mental pathways to success. Context is everything.
3. The brain hardwires everything it can
Because working memory (situated in the prefrontal cortex) takes up 80% of your focus and energy at any given moment, the brain prefers to automate repeated behaviors (in the basil ganglia). This is how habits are formed. While habits make life easier, they can also keep us stuck in patterns that no longer serve us. Coaching helps people shift from autopilot to conscious decision-making, identifying which habits to keep and which to rewire.
4. Perception is Shaped by Hardwiring
We don’t see the world as it is—we see it as our brain is wired to interpret it. Our deeply ingrained beliefs shape how we perceive situations, often reinforcing old habits rather than allowing for fresh insights. For example, a risk committee might instinctively focus on dangers, while an innovator sees only possibilities. Awareness of these biases helps us make more balanced decisions.
5. It’s practically impossible to deconstruct our wiring
Attention itself creates change in the brain. Research called Hebb’s Law (1949) cited: “Cells that fire together, wire together” which explains why trying to get rid of circuits by focusing on them is often ineffective – in fact, the oppositive occurs. We may deepen them. Focusing on solutions creates solutions, whereas focusing on the problem seems simply to create more awareness about the problem
6. Change is Possible: The Power of Neuroplasticity
The brain is constantly creating new connections. While we can’t erase old neural pathways, we can override them by creating new ones. The key? Focus, repetition, and reinforcement. Just like learning a new golf swing or crossing your arms the opposite way, with enough attention, we can create lasting change.
By understanding the brain’s natural tendencies and learning how to work with them, we can break through barriers, form new habits, and unlock our full potential. Coaching plays a critical role in this process—guiding individuals toward the insights and actions that drive real transformation.